This started Barry Sullivan reflecting on precisely what was in a name. He regarded as the new spate of “streakings” on faculty campuses, and it occurred to him that a few unremarkable incidents had become a nationwide trend simply because a clever reporter experienced invented the phrase “streaking” to explain them. The phrase—the single, catchy, descriptive time period—had been the genesis with the trend. Sullivan knew what he had to do. In April 1974 he went to Harry Jersig and requested his permission to create some adjustments concerning the compact pink, white, and gold label trapped to the center of your export bottle’s neck.
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Jersig’s organization design and style, which was essentially that of the civic-minded little businessman on a massive scale, was matched by his recreational pursuits, which had been primarily Individuals of an excellent ol’ boy carried to epic dimensions.
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